Amazon recently announced the frustration-free packaging incentive, which supposedly includes millions of products that allow for the giant to be supplied with packaging made for distribution that’s efficient and such. New vendors have also decided they’ll make packaging just for ecommerce too, and with easing frustration more and more people are behind this. Is this good for the long run? Yes! In the short-term, there are benefits too. Some of the benefits of this of course include:
It meets the demands for consumers by using less packaging.
Helps with sustainability goals
Lowers the packaging and transport costs
Lowers the return rates for damages
While there is definitely some focus on lowering carbon emissions, frustration-free packaging is another focus, since it does help with reducing packaging waste. The program that Amazon used started in 2018 where the durable goods, soft goods, and consumables that were larger than a certain amount or greater than 20 pounds were considered “non-sort” items. The sort items would be smaller products that fit in certain types of items as well, including animals, beauty products, and the like as well.
The incentive will increase the shipments of these types of packaging, reducing the portion of shipments in the traditional packaging, and the appeal that’s there, and also is good to help protect products that go through the supply chain. The flexible packaging is another one, since it is good for those who are looking to handle and eliminate packaging material as much as you can. You can optimize the product protection in order to limit the damages of this, and by expanding on this one you’ll be able to make it certified packaging that’s safe for you.
Amazon first expanded on this in June of 2021, and right now, this is going to expand the incentives for the frustration-free packaging that is good for products which are sortable. They do range in price depending on the unit, and by unit, they mean a specific type of ASIN, and the number that identifies that. They do have a chargeback for frustration-free packaging that isn’t sortable, but they’re not expanding this right now to the sortable types of options for this kind of packaging.
The goal of this incentive program is to help with transition costs, helping to accelerate the conversation of the packaging, and from there, make it not only more suitable, but also more sustainable too. All of the product packaging does pass the ISTA 6A text, and it does have its own ship in own container certification for this as well. From there, they look to see if there is a way to reduce the overall size of the packaging, and then from there, ensuring that the packaging is not only easy to open, but also totally recyclable. This new program supposedly reduces or keeps the volume for those who have incentives, so it definitely may reward vendors for maintaining the volume. The deadline for this new program can be as early as October of 2021, or as late as December of next year. But we hope that wit this type of packaging, and with reducing the frustrations of those that are going to be opening this, will definitely improve the way things are, and hopefully, as frustration-free packaging improves, more people will be able to use this, and also help their customers get the most that they can out of this, and also reducing the chances of hassle that come with the types of packaging that this has, and everything that goes on too.
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